Fitness for Mums

At Amy Dawson Fitness, we understand the unique challenges new mums face. Our mission is to provide tailored fitness solutions that inspire confidence and promote well-being.

Hi, I'm Amy – And I Almost Gave Up on Myself

15 years ago my relationship with health and fitness was completely toxic. I followed every fad diet going, was obsessed with the number on the scales, and desperately trying to squeeze into a size 8 or 10 (which rarely happened). I’d restrict my calories Monday to Thursday, over-exercise like a woman possessed, then end up bingeing at weekends like I’d been starved for days. Something had to change because I was so unhappy—constantly comparing myself to fitness models and never achieving the body I wanted. So I started understanding nutrition properly to fuel my body and exercising to get strong, became a coach and started helping females lose weight and tone up.

Fast forward to only one year ago, and I was drowning. With three kids and a business that was just getting by, I felt like a rubbish mum and partner. Going from 2 to 3 kids was harder than expected (turns out adding another tiny human to the chaos doesn’t magically make life easier—who knew?!).

I was the heaviest I’d ever been when not pregnant, I struggled with my appearance, clothes not fitting, feeling tired and stressed. My confidence & mental health plummeted and it was impacting my relationship. This wasn’t me—I’d become that typical mum who put herself at the bottom of the pile.

6 months of feeling like this until the realisation hit and I made some small achievable changes which led me back to feeling my best. So when I say I’ve been there – I really do mean it and understand how you’re feeling.

The breaking point came when I realised I couldn’t pour from an empty cup.

I’d spent years in the fitness industry showing women how to train, eat to fuel their bodies, and create sustainable habits to last a lifetime, but I was burnt out and my family was paying the price.

How I Rebuilt Myself (And My Method) From Rock Bottom

I started prioritising my health through putting me first—going for a walk, eating better food, fitting in the odd short effective workout here and there. I found joy in movement again. I created habits that worked WITH my mum-life, not against it.

And I can show you how you can do this too

Credentials & Experience

Why Mums Trust Me With Their Transformation

✓ Certified Personal Trainer with 12+ years experience
✓ Mum of three who’s lived every struggle you’re facing
✓ Helped 200+ mums transform their health and confidence
✓ Specialised in sustainable, family-friendly wellness approaches

But more than my qualifications—I’ve been exactly where you are.

Coaching Philosophy

What Makes The FitMum Method Different

I believe in progress over perfection, always.

Traditional fitness approaches treat mums like they should have endless time and energy. They ignore the reality of school runs, sleepless nights, and the mental load of motherhood.

My approach is different because:

  • Your workouts fit into school drop-off time
  • Your nutrition plan works for the whole family
  • Your mindset matters as much as your movement
  • Your success is measured by how you FEEL, not just how you look
  • Your journey adapts to life’s ups and downs

The Method Breakdown

Inside The FitMum Method: Your Complete Transformation System

PHASE 1: FOUNDATION & FREEDOM (Weeks 1-8)

Master the 15-minute rule, break free from diet culture, and give yourself permission to prioritise your health without guilt.

Build unshakeable habits that stick during chaos, discover your inner warrior, and master family-friendly nutrition.

Rewire limiting beliefs, harness manifestation techniques, and become failure-proof with unstoppable resilience.

Own your transformation with genuine confidence, create effortless consistency, and master your energy ecosystem.

Become the role model for your family, build your support network, and design your sustainable future.

Embody unstoppable confidence, create lasting impact, and live as the woman you always knew you could become.

What's Included

Everything You Need for Lasting Transformation

Custom Workout Plans 15/30/45 minute routines designed for home, with modifications for every fitness level.

Family-Friendly Meal Plans Nutrition strategies that work for busy mums—no separate “diet food” required.

Mindset & Manifestation Training Powerful techniques to transform your relationship with yourself and your body.

Private Community Access Connect with other mums on the same journey in our supportive, judgment-free group.

Messaging Support Get answers to your questions and encouragement when you need it most.

1:1 Coaching Calls Your safe space to get personalised guidance, work through challenges, and celebrate wins.

Investment & Next Steps

Ready to Invest in the Most Important Person in Your Family's Life?

You spend money on your children’s activities, your partner’s needs, your home—isn’t it time you invested in yourself?

The FitMum Method is more than a program. It’s your pathway to becoming the confident, energetic, happy mum you know you can be.

Transform Your Fitness Journey with Us

Choosing Amy Dawson Fitness means receiving a bespoke training plan that fits your unique lifestyle. Enjoy learning about the different foundations that’s going to help you get a sustaible result around your busy mum life, all within a nurturing community

Journey

The Evolution of Amy Dawson Fitness

Our mission is to empower busy mums to get their spark back and become the best version of themselves whilst inspiring their children.

2011
Amy Dawson Fitness was founded with a vision to help women feel their best through exercise. We started off by only teaching fitness classes
2011
2016
We expanded more into 1-1 personal training, working on the gym floor and at peoples homes.
2016
2019
Amy qualified in pre and postnatal and started introducing bespoke pregnancy and postpartum training into the programs
2019
2020
The pandemic brought new challenges but we adapted by enhancing our online presence. Virtual classes became a staple, allowing us to reach more women the ever before.
2020
2023
We officially launched our bespoke program - The FitMum Method and since then we continue to get incredible results with our clients.
2023

Future

Looking Ahead: Our Vision for Growth

As we move forward, our commitment to empowering busy mums remains steadfast. We aim to expand our resources and community support, ensuring every mum feels valued and strong.

Recognitions and Awards for Excellence in Fitness

Proudly recognised for our commitment to empowering new mums through innovative fitness coaching solutions.

Start Your Fitness Journey Today

Join us for a free consultation and discover how we can support your fitness goals.

Book a free consultation call